The perfect internship job description should be as inspiring as it is clear to potential interns at your organization. Remember that a job description is ideally trying to facilitate a great match between employer and intern so that neither side is disenchanted with the experience down the road. A straightforward, stimulating job description speaks to the intern and draws her in, enabling your organization to attract top talent.
While an internship job description might not be able to talk directly to each and every intern, it can do a few things consistently aimed at bringing in the right kind of talent to your organization.
Attracting the Best Talent to Your Organization
The first thing that you want to do is really put yourself in the shoes of the intern and think of what would be attractive from their end. Everyone’s different, but you can really make life easier for interns by being clear about a few things in the job description.
Succinctly Convey Your Company Culture
Putting yourself in the shoes of an aspiring intern means realizing that they’re far less acquainted with your company culture than you are. That’s not an inherent problem as long as you remember to convey your company culture near the beginning of an internship job description.
Interns have likely been perusing hundreds, if not thousands, of job descriptions online and they’re simply looking for a place that provides them the best forum to showcase their skills. Be that employer. Make it clear how your company culture operates and be as transparent as possible.
Brag a Little…But Not Too Much
In the same way that describing your company culture can create an “a-ha” moment for an intern who knows that the two of you will be a perfect match, your mentioning other perks of your organization or internship opportunities can really draw in the best talent.
The thing to realize upfront is that many – perhaps the majority – of interns view internships as a learning opportunity rather than a chance to make handfuls of money (although paid internships are certainly a bonus!).
Let that be reflected in your internship job description by focusing more on the career-building benefits of your internship and perhaps alluding to job placement numbers as well.
Make the Interns Role Crystal Clear
So, you might have an intern really intrigued by the opportunity that you’ve set before them…but what if you haven’t been entirely clear on the intern’s future role?
Imagine that you’re a manager for a baseball team trying to draft the best rookie talent around – except that you forgot to mention expectations that you’ll have for players throughout the season. Whoops!
The same thing can apply to internship job descriptions. To get around that, it’s important that you talk about what kinds of roles the intern will be taking on while at your company. Be specific about projects and duties while remembering to keep in mind the benefit that those duties will bring to your future intern. Your job description should be an advertisement, not a boring list to put in an HR file.
Talk about the ways that they’ll be collaborating with your current employees, potentially working with an internship mentor, and give them a taste of the particular projects that they’ll complete throughout their journey.
You should definitely consider emphasizing the benefits that they’ll get from all of this and the role that the final internship project might play in their future career aspirations.
Considering Blending Playfulness and Professionalism
Always remember your audience, and that fact that most interns want a challenging, career-building internship that’s both stimulating and relevant to their lives.
It’s OK to feel like you’re talking directly to interns in your internship description as long as you convey your company culture in a professional manner and take seriously the aspiring intern’s dreams, goals and ambitions!