How to market yourself to employers with a personal website

When you are in the midst of a serious job search, people are always telling you to market yourself. What exactly does that mean? Marketing yourself simply means to put yourself in a good light to a targeted audience. Internship hunting means that your audience is potential employers. When your resume and social networking profiles don’t seem to be getting the job done, consider setting up a personal website. Although a personal website may sound like a stretch, it may do just the trick to take your career to the next level. Here are a few ways you can market yourself through your personal website.

You Choose How You Are Presented

Get an internship

The cookie cutter style of most resumes make it a little difficult to truly convey a sense of self. Your own personal website allows much more freedom for self expression than a one page document. The website can display anything from blogs, pictures, and even projects you are working on. A biography, experience and a portfolio are also good items to have up for all to see. Your resume can also be displayed on the site. With all of these avenues available, the possibilities to show how awesome you are to potential employers are endless. Your personal website helps you build a brand that cannot transcend through a resume alone.

Hiring Managers Search Names Before the Interview (So Use Yours)

Technology has turned the recruiting process into a new direction. Chances are your interviewer has done a little investigating before the organic meeting. When they type your name into the search engine, your personal website will be there waiting for them so be sure to use your name as the domain. You can also include links to your social media sites on your personal website if hiring managers can’t get enough of you! Be sure that all of your material is clean and presentable for employers to view.

Don’t Limit Yourself

You can use your personal website for more than hosting potential employers. Expand your horizons and be open. Set up a line of contact for those who are in the same industry to forge some new business relationships. The bigger your network, the more chances you have to gain more opportunities; whether it’s actual work or learning more about your field. Your website may spark an interest in a potential mentor to reach out to take you on. Even if you feel as though you know the ends and outs of everything you do, you can always learn something new.

Are you ready to set up your own personal website? To search for internship opportunities in Rhode Island visit to search tons of postings for free.

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Bridge is a program that focuses on connecting employers and students in Rhode Island. The goal of Bridge is to match Rhode Island employers with talented students looking to gain valuable professional experience. Applying knowledge and skills acquired in college to a professional setting is a vital component of a student’s college education. Students who gain relevant internship experience are better prepared for full-time employment after graduation. By hiring interns, employers gain qualified, career-driven young professionals as employees. Student bring with them exposure to cutting edge practices and technology, new insights and philosophies, flexibility and a thirst for knowledge. bRIdge has a particular focus on connecting students and employers from specialized fields such as Business, Science, IT, Technology, Health, Design, Engineering and Manufacturing. The bRIdge website allows employers to post paid or unpaid internships online and directly reach out to a vast and talented pool of students. College students and recent graduates can sign up and start looking for an appropriate professional learning opportunity in minutes. bRIdge is a program of the Rhode Island Student Loan Authority (RISLA) and RISLA’s College Planning Center of Rhode Island. RISLA has joined up with Association of Independent Colleges and Universities of Rhode Island (AICURI), the Rhode Island Board of Governors for Higher Education (RIBGHE) and the Greater Providence Chamber of Commerce to bring together academia, business and community. If you have any questions about this program or if you need any assistance, please feel free to contact us.

1 thought on “How to market yourself to employers with a personal website

  1. Pingback: 5 Problems with your personal brand [Students] |

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