Social media, business cards, and advertisements are the initial tools that come to mind when you think about ways to promote your business. However, what if you could use internships as an unconventional way to promote your business? Surprisingly, there are ways that you can use an internship program to provide good press for your company.
Provide A Good Experience
When you host an intern at your company, go above and beyond to deliver an amazing learning experience. Invest time into your interns as if they are full time employees. Have an orientation, provide handbooks and training tools like you would any new hire. Set clear goals for the outcomes of the internship and see it through with competent mentors.
You can even provide incentives for your interns like raffles and other rewards to keep them motivated throughout the program. When you give an intern a good experience, you lay the foundation for them to spread a good word to the campus, family and friends. The positive feedback will not only help to promote your company, but drive new motivated interns and potential employees in your direction.
Spread the Word to the Community
Community support for any business is an essential tool for survival. Let everyone know that your company is helping to give back to the community through internships. Promote your internship program to the community when you search for new talent. Have a showcase of previous intern work through expos or local events. If you have any interns that have evolved into employees, have them give testimonials about how your company jump started their careers. The more ways that the community can see the company in a good light, the more effective this marketing tool can be.
Potential interns in the area will hear all of the positive feedback and make your company a top choice on the internship list.
Use the Web
Add an internship section to your website to help shed some light on the program. Oftentimes an internship program is little known to the public due to lack of exposure. Information outlining your internship can be posted in one central location to provide easy access. When you post your internship program on recruiting sites, include a link back to your website. Once potential interns see the outline, they can further research your company with the click of a button. Provide statistics for previous interns’ outcomes to stir optimism among potential interns. This page can also be a great place to post testimonials of previous interns as well.
Now is the time to promote your business through the internship program! Visit www.bridge.jobs to post your company’s internship and find young hopefuls in the Rhode Island Area. Download the Guide to Structuring a Successful Internship Program for free!